Art direction for the AI era.

Old discipline. New medium.
See the work

Chad Lauffer Inc. is a boutique studio for original AI imagery and motion. Brand campaign work, art direction on AI-driven creative, and program contributions for enterprise creative organizations operationalizing generative AI.

Currently working with StudioNow on the Coca-Cola Creative Studios account as an AI Artist
Named Creative Partner with ImagineArt, Higgsfield, Pimento, Flora, and OpenArt
Top 100 AI Creative on LinkedIn (2025) · Three-time LinkedIn Top Voice · Featured in Media.Monks' "Ahead of the Lens"

I make original AI imagery and motion for brands.

Twenty-plus years of art direction discipline, now in service of AI work. Twelve of those years I spent as Art Director at Warner Bros. Discovery Sports, working campaign creative for NBA on TNT, NCAA March Madness, MLB Postseason, NHL on TNT, and a dozen other national sports properties on TNT, TBS, and TruTV. The work taught me what brand-grade creative actually demands. Taste that holds up under broadcast lights. Production rigor that does not blink at scale.

Today I work with StudioNow on the Coca-Cola Creative Studios account as an AI Artist. The work spans original generative imagery and video for the brand, plus contributions to the workflow, governance, and creative standards that hold AI work to brand-grade quality.

Original AI craft with a human touch.

I work fluently across the modern generative stack: Midjourney, Higgsfield, Pimento, Flora, ImagineArt, OpenArt, Gemini, GPT Image, Flux, Luma, Kling, Seedance, Runway, and Udio. Named Creative Partner with five of those platforms, which means I collaborate directly with the companies shaping the discipline on early access, capability development, and creative validation.

I run AI Tag, a 2,400+ member professional community for AI creative practitioners. Weekly Open Calls, rotating guest artists, and a feed that does not feel like LinkedIn most days.

Based in Atlanta. Engagements worldwide.

Recent Pieces

Seated
Nocturnal
Linear
Tropical
Emotional
Sculpted

Send a Brief

Send a brief, a deck, or a few sentences about what you're trying to make happen. I respond to qualified inquiries within two business days. Atlanta-based. Engagements worldwide.

Thanks. I'll be in touch within two business days.

Or email directly: requests@chadlauffer.com